rethinking + recreating real estate
OUR PURPOSE
red pill is a multidisciplinary real estate investment management and advisory firm. Our purpose is to transform how we build, own and operate real estate by creating strategic joint ventures.
ABOUT RED PILL
red pill was founded to address the growing disconnect in our communities and capital markets. Targeting this misalignment, we use a simple framework, with a dual mandate:
to optimize investment returns
to positively impact communities
This mandate establishes a “win and help win” system, creating economic alignment for all.
Jonathan Lange began his real estate journey in 1995 with his uncle’s Century 21 brokerage.
Today, he is a thought leader, visionary, and explorer of intersections.
Prior to founding red pill, Jonathan helped launch and oversee Boston Properties' Life Science platform, and led the firm’s Los Angeles region, co-founded a multifamily technology venture, and became one of JLL’s youngest-ever vice presidents. He has structured over $8 billion of commercial real estate ventures with US pension, sovereign wealth and family office funds.
Jonathan’s multifaceted experience shapes red pill's ethos, blending socially responsible and financially sound real estate practices.
RED PILL FOUNDING PARTNER
COMMUNITY IMPACT
For most Americans, the neighborhood represents the nexus of social change. At red pill, we champion projects that elevate and integrate with neighborhood stakeholders. We believe that our initiatives can transcend the confines of a building and enrich the very soul of a community.
